Hôtel Renaissance New York Midtown

Thinkwell Studio Montréal created several interactive features to enhance the guest experience in Manhattan’s first “living hotel.” The project included the design and development of an interactive virtual concierge alcove that showcases content from Time Out Magazine; an outdoor LED clock with changing imagery; and digital lobby art by Nicholas Ruel, all of which enhance the building’s signature and Renaissance brand both inside and out.

The team also created an ambient intelligence corridor for the hotel, complete with soundscape and reactive digital tapestry. The display responds to human movement using reflective wallpaper, motion detectors, projectors, and 3D cameras that capture and project data and movement occurring in the corridor. The interaction between guests and the wall creates a visual tapestry of subtle, organic graphics in this unexpected experience.