The D Hotel
- Client: The D – Las Vegas
- Location: Las Vegas, Nevada
- Guest Experience Audit
- Strategic Development
- Concept Development + Refinement
- Technical Development
- Software and Interactive Design
- Technical, Lighting + Audio Design
- Video Design
- Content Management
- Media Production
- Installation Supervision
- Ongoing Upgrades + Extensions
Thinkwell Studio Montréal was asked to design a modern visual look with retro “Vintage Vegas” accents evoking the centennial history of Las Vegas for a renovation. The team provided concept development, technical and interactive design, lighting design, media integration & development and more for this major renovation. The transformation of the old Fitzgerald’s Casino & Hotel into what is now The D Las Vegas coincided with the changes of Downtown Las Vegas transforming into a major tourist destination, which also triggered several other major hotel renovations.
Centrally located in the busy Fremont Street Experience, The D Hotel & Casino in Las Vegas now has a vibrant, contemporary vibe. Its moniker – The D – pays tribute to its location in the downtown scene as well as representing the Detroit roots of its owners.
This project was completed prior to Thinkwell’s acquisition of Réalisations-Montréal in 2019. Réalisations-Montréal is now Thinkwell Studio Montréal.